Mohammad Mahdi Mozaffari; Mehdi Ajalli; Raheil Garmeei
Abstract
Several studies conducted over the past few decades on the use of marketing capabilities in manufacturing companies indicate that marketing capabilities are functional and effective and have a positive impact on the corporate level. On the other hand, organizations are increasingly in a position ...
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Several studies conducted over the past few decades on the use of marketing capabilities in manufacturing companies indicate that marketing capabilities are functional and effective and have a positive impact on the corporate level. On the other hand, organizations are increasingly in a position where entrepreneurship is essential for them. Hence, they are increasingly committed to entrepreneurial activities in order to survive and achieve competitive success. The purpose of this study is to identify the impact of entrepreneurial orientation and marketing capabilities on organizational performance, since managers can, by considering these factors, enhance organizational performance and gain benefits such as greater market share and higher profitability. In this regard, after reviewing the related literature, a conceptual model of the relationship between tendency toward entrepreneurship, marketing capability and firm performance with moderating role of competition intensity and research hypotheses is suggested. Validity of the questionnaires was confirmed using formal validity, KMO and Bartlet indicators and Coronbach's alpha coefficient showed the reliability of the questionnaire. The proper R2 values for endogenous structures indicate the adequacy of the model, the appropriate Q2 values indicate the proper predictive power of the model for the exogenous structures and the structural model fitness, and ultimately, the appropriate GOF, indicates the proper power of the model in predicting the variable. To test the hypotheses and the relationship between the variables, PLS (T-value and path coefficients) was used and all the research hypotheses were confirmed.
Mohammad Mahdi Mozaffari; Mehdi Ajalli
Abstract
Natural disasters and unexpected events such as earthquakes, floods, storms, droughts and fires entail different parts of the world annually, and the lack of preparation and appropriate solution inflicts heavy casualties and losses on nations and their assets, which are sometimes irrecoverable. The fire ...
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Natural disasters and unexpected events such as earthquakes, floods, storms, droughts and fires entail different parts of the world annually, and the lack of preparation and appropriate solution inflicts heavy casualties and losses on nations and their assets, which are sometimes irrecoverable. The fire and collapse of the Plasco building, in Tehran, the recent earthquake in Sar-e-Pul Zahab, in Kermanshah, was also a disaster that, in addition to heavy financial losses, has caused deaths and many worries about other old buildings and unforeseen incidents. In this regard, information is a key stimulus of the humanitarian supply chain, because, without proper and adequate information, a relief team cannot estimate the aspirations of the injured peoples. In this research, after reviewing the literature and interviews with managers and experts in the field of rescue and crisis management, 10 critical success factors of the use of information technology in human resource supply chain management were extracted. Then, the relationship between these factors was explained by interpretive structural modeling technique and factors were placed on 5 levels. In the following, using fuzzy DEMATEL technique, the severity of the relationship between the specified factors and a conceptual map (causal and causal relationships of factors) was proposed, in which 7 factors were identified as effective factors and 3 were identified as influential factors. According to the final results, "hiring of knowledge workers" as the most influential factor in the lowest level and "strategic planning" was recognized as the most influential factor in the highest level, which requires serious attention of the managers of rescue and relief and management of the country's crisis.
